Understanding and meeting the wants and needs of an organisation’s customers and communicating the value and benefits of its goods or services are crucial components of the marketing function.
Marketing provides interesting and varied career opportunities with roles that can be very creative or highly analytical, depending on where your interest lies.  It also offers the opportunity to rise to the very highest level of an organisation.
The advantage of ABE’s marketing stream is that you gain a specialism combined with general business management expertise. Â Being able to offer marketing skills, along with a wide-ranging strategic understanding of business management, will provide holders of our qualifications with an enviable skill set which will prove invaluable as they progress to senior management. Â It also has the potential to give a wider range of career options than a pure marketing qualification.
Entrepreneurialism is embedded throughout the programmes. This is another great benefit as employers value staff who demonstrate entrepreneurial abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.
In addition, our full Diplomas all carry 120 academic credits, which means they match with the stages of a Bachelors degree and offer clear academic progression.
Qualifications available
ABE Level 3 Award in Digital Marketing Essentials for Small Businesses
This qualification is aimed at individuals who are thinking about setting up a small business or who are already running such a venture. During the course you will create...
ABE Level 5 Diploma in Business Management and Marketing
The ABE Level 5 Diplomas are each worth 120 credits, making them ideal for progression to higher education (e.g. a university degree) or onto ABE Level 6 Diplomas....
ABE Level 6 Diploma in Business Management and Marketing
Who is it for? This qualification is for learners that are 16 and over. The ABE Level 6 Diplomas build upon the subjects covered in the Level 5...
ABE Level 3 Certificate in Business Essentials
This qualification is for people looking to progress and update their skill set as well as newly employed staff starting their career. For new employees, it introduces an...